I was recently asked to work on a campaign with Keedo. I’m sure that by now, you’re all well aware how much I love the local brand – I love them for their beautiful, childlike designs. In a world where we so often dress kids way beyond their years, Keedo brings us back down to earth. Their garments beg to be played and explored in.
And just as I thought that my love for Keedo couldn’t get any deeper – they launched their Loenix Warriors of Hope collection. Talk about a beautiful range. For many of us, having a child with cancer is unfathomable. Yet, for the other percentage, you may have walked the journey with a child of your own whose tiny body has had to fight off cancer. You may have been the shoulder to cry on for a friend whose child has been fighting cancer. Or you, yourself may be a cancer survivor. Either way, their aim is for whoever reads this blog post to feel uplifted and inspired. See the beauty in the words – in the range, and let it move you.
This collection has been inspired by the little soldiers across the world who are up against the invisible enemy. To those who face a beast that is daunting even to adults. However, what Keedo is trying to show us is that as difficult as it is to watch the disease break down the little solders’ walls of safety, to witness the feats and tribulations that parents face – instead of turning their faces away, rather wipe the tears from their faces and open your eyes to the beauty that can be found along this dark path.
She continues to explain that somewhere there is a warrior creating butterflies from the cracks on the ceiling of the oncology ward. Another warrior is painting the most beautiful, colourful masterpieces. The lesson to learn is that there is always hope, even in the darkest of times. This collection is a tribute to all of the brave little warriors who refuse to let the beast win. Even when it takes its tolls on their bodies, their bold hearts proclaim a battle cry of laughter. They are the Warriors of Hope and their mission is to open the eyes of the World.
These deeply moving experiences resulted in the Warriors of Hope range which you’ll find in Keedo stores countrywide. The designs incorporate both the dark times faced by children suffering from cancer, and the bright, unbreakable spirits of these little soldiers. Incorporating dark colours, stripes, colourful polka dots, and yellow cancer pom-poms, the pinnacle of the design is the artwork of the children and the way they bring colour to their world. The designs illustrate the contrast between children who suffer internally, but still wipe their parents tears and make each other laugh in oncology wards across the globe.
This collection is truly beautiful! It was designed to spread the hope that these children wish to share with us. The intention isn’t to make you feel sad, but rather to make way for the future generation. A generation that chooses to see beauty in every situation. They do not allow anything to steal their joy.
I feel honoured to have been asked to spread the word for this incredible initiative. I love how Keedo has decided to speak so much positivity, honesty and reality through the Warriors of Hope collection. I also appreciated how they have a special place for this collection in their stores. Really creating a space for it to stand out – they have created unique tags for the garments and have informative posters in the stores that will share insight on what the different styles mean. As you can imagine, every single item is stunning! And of course, the purpose behind it all just makes it even better.
Please pop into your nearest Keedo and see the Warriors of Hope collection for yourself. Educate your kids – don’t be afraid of them knowing about children their age and younger who are fighting cancer. Allow them to be thankful for their health. And enable them to be sensitive and caring for those surrounding them who are walking this frightening journey with so much positivity and hope in their hearts.
If you purchase any of the garments – don’t just buy it for what it looks like, but have your kids understand the meaning behind it. Please do tag me if you buy any of the garments – I’d love to see which one you chose and hear your thoughts on this beautiful collection too. The collection caters for kids from newborn – 6 years. In light of Mandela Day, I am encouraging YOU to donate to the Warriors of Hope campaign online www.keedo.co.za or at any Keedo store nationwide. Allow this range to help you see the light in dark times.
Not sure where your nearest Keedo is? No problem – simply click here to see the full list of stores countrywide. https://www.keedo.co.za/storelocator